The real estate market might be hot. But that doesn’t mean you still couldn’t use a tip or two that will give you an edge. After all, the availability of homes is still an issue. As a result, the competition is fierce for quality homes and clients in your area.
During these uncertain times, it’s more vital than ever that you have a winning strategy to generate strong real estate leads. If you want to maintain your competitive edge in the coming year, you might need to make a few adjustments.
Here are five real estate marketing ideas that can help your business attract new clients and produce the results you need in 2022:
- Focus on a Niche
You can try to be all things to all clients, but this can be a tough sell in real estate. As an agent, you’re likely to enjoy much more success if you focus on a particular niche. This helps you position yourself strategically as an expert in your chosen field, making you stand out in what is probably a crowded pool of other local agents.
Choose a niche that you are knowledgeable about as well as one you enjoy. If you love serving a particular group of clients, it will be much easier for you to create social media posts and video content that appeal to your target audience. And there are many different real estate niches to choose from:
- First-time homebuyers
- Waterfront properties
- Luxury real estate
- Multi-family properties
You can also choose a niche based on a small geographical area or some other demographic of your target audience.
- Invest in a Solid SEO Strategy
While planning for how to remain visible online isn’t anything new, having a solid search engine optimization (SEO) strategy should remain one of your priorities in 2022 so that you can show up in the right places at the right time.
More and more consumers are relying on search engines for information before making major decisions, like hiring a real estate agent or buying a home. A well-thought-out SEO strategy will ensure you get the online exposure you need locally. This generally involves:
- Having an SEO-optimized website
- Posting helpful and engaging content
- Getting positive online feedback
- Being mobile-friendly
- Plan for Different Types of Interactions
If the COVID-19 pandemic has taught us anything, it’s to be prepared. When it comes to marketing homes, who would have thought you’d be able to accomplish most of the process online?
Over the past year, many interactions have gone back to those in-person showings and closings that we’re all accustomed to. But there’s nothing saying we won’t have to pivot once again as infection rates rise or even as people’s availability changes.
The lesson is to remain flexible and ready to market your business and a client’s home in whatever way works best in the moment. That might be more social media and virtual tours over client meetings and open houses. The key is to emphasize the level of service that you offer to clients in your marketing materials and then do what is necessary under prevailing conditions to deliver that service.
- Offer Virtual Home Tours
Pandemic or not, more and more potential buyers do a majority of their real estate research online. The more attractive you can make your listings, the better. Of course, high-quality photos are a must. But you may also wish to consider a virtual home tour as another feature.
Virtual tours allow potential buyers to click through the home from the comfort of their digital device. They can tour the kitchen, living room, bedroom, bathroom, and even the closets. This growing trend can help you get more in-person showings that will lead to offers and sales.
- Hire a Drone
People care about the neighborhood they’re thinking of buying into, so your real estate listing should give them a clear picture of the surrounding area. Instead of relying on the buyer to figure out Google Earth, a drone video of the property and its surroundings would be a dramatic add-on.
You can start with the exterior of the home and pan out to show the neighboring properties and roads. Your drone video can also show the community amenities, like a pool or clubhouse, and any nearby features, such as a school or shopping center.
Remain Flexible to Get the Best Results
While we aren’t sure exactly what the coming year will bring, it’s a given that the real estate market will continue to evolve and change. So, your real estate marketing strategy should be nimble as well.
One of the best ways to succeed in real estate is to have partners you can trust. At United Title Company, we provide clients with a wide range of residential real estate services, including purchase agreements, title, escrow services, and more. To learn more about how we can help your real estate business and its clients in the coming year, call us at (410) 544-5441 or contact us online today.